The role of writing content in the business world is quite large, because there are different types of consumers. Some like to see visualizations in the form of images or read content such as articles. In addition, writing content on social media such as blogs can be your investment for a long period of time, anyone and anytime can see your written content that has been uploaded to social media. However, it is not uncommon for companies that do this content writing to give up sooner and feel there is no result. Even though marketing by writing content, the results are fast, some take a little longer, it all depends on the execution that is carried out.
When content marketing goes wrong, it will result in decreased sales and revenue. Don’t stop writing when you know that this writing strategy is not effective, you should know these 5 reasons that make your content marketing not successful in the market.
Don’t write content only for personal needs, based on personal experience only. But relate the experiences of others who are relate and make sense. Make readers feel like they need your article, they get lost in your writing. Take it from a different perspective but stay on the right path, which means not accusing or hurting the reader’s feelings.
Write something that makes readers feel like they have solved the problem, they get a solution from your writing and don’t hesitate to become loyal readers and share it with others. This will gradually allow many to know the existence of your written content and feel helped.
Content of questionable content
When writing, try to make readers feel confident about the correctness of your content writing. You can add testimonials, sources or other things that can convince readers. Because there are not a few writers who only seek profit from their writing, but the contents are not useful even after being traced, it turns out that the contents are hoaxes. Don’t be easily swayed to follow the current content trends, you have to search first and see if the content is suitable for your readers.
The delivery of the same content or textbook impression, is certainly very boring. Write a fresh, language style that adapts to the target audience, discussions that are being sought after and much more. Not a few of the content that is produced is more ‘know-it-all’ that can lead to your marketing content being skipped by readers.
You can ask friends or relatives to evaluate your writing, if they think it is acceptable, you can read it again and can publish it. Strive to create marketing content that makes people curious and wants to know more about your writing or product.
Lack of Consistency
Create a writing schedule, to keep you productive and keep readers looking forward to your next content. When you have informed that there will be new content but you do not do it or resign without notifying it, that’s where your consistency starts to decrease. As we know, writing creates boredom that doesn’t know the time, meaning it can happen anytime. You must be able to overcome this one problem, because the one who knows how to solve it is yourself. For example, maybe you can take a break for a while for me to refresh your mind and make the mood to write again.
Too Wide a Discussion
At the very least, you should have a signature that is easy for readers to remember. When your discussion is too broad and can be done suddenly, it can make readers feel strange and uncomfortable with the content you write. You have to understand that readers follow you because of certain content. Too many topics that go outside the main topic are not always good and run smoothly in content marketing.
Create content regularly, make readers or audience feel like continuing to read your content. Know what your target audience is, so that what you write is right on target. Don’t ignore your mistakes, but fix them. If you can fix it and see it improve, then you can feel the rewards of your hard work in creating the right marketing content. Write to keep people motivated, inspired and feel helped by your content. keep learning to be able to create and produce content that is creative and easily accepted by many people. Don’t be quick to feel satisfied when you get what you want, because that can also affect your performance in creating content.