Building a business today can be started from anywhere. Various types of businesses are also available and are easy to reach due to the progress of the times. Especially when talking about online business. Creating a blog for your online business is a good way to build your business.
Technological advances and internet access that are increasingly accepted by the public have made online business a lucrative business sector, providing quick profits and is not difficult to do. The platform for doing business online is also fully available on the internet. The producers only need to use the existing platform to run their business.
But there is another side to online business that sometimes many people don’t realize, namely blogs. When discussing blogs, what usually comes to mind is a site filled with interesting articles. However, there are several advantages of using a blog for online business. It will all increase revenue and promotion by itself. Here’s the review.
Become a promotional tool by means of soft-selling
The first thing that makes a blog important for an online business is a promotional tool. Yes, blogs are very useful to be used as a promotional tool because all articles in them are very suitable for inserting soft-selling style sales. By creating articles in a “soft sell” style, readers can be influenced to buy the product being sold. And it can be done in all existing articles.
In addition, soft-selling can also be discarded because in blogs, promotion with hard selling is not wrong. So there are two promotional styles that can be used simultaneously without the need to have trouble choosing which one is the most appropriate. Especially at this time, many people really like to read on the internet and pay attention to blogs with interesting topics. There is a great opportunity for producers to use blogs as a promotional tool.
The second thing that makes blogging important for online business is providing education. The majority of blogs are filled with articles filled with interesting writing. By providing articles that carry educational messages, blog visitors will benefit from the articles written.
They always visit the blog because the educational messages contained in it can provide learning and knowledge for them. Especially in this day and age, it is never too late to learn and increase knowledge because times are constantly evolving, so there needs to be nutritional intake for knowledge that appears all the time.
Increase revenue from advertising
The third thing that makes blogging important for online business is that it can add revenue from advertising. When existing blogs are growing and there are more visitors, producers who want to promote their products can use existing blog services as a medium for promotion so that the revenue from advertising will come naturally.
As a blog owner, the articles in it can of course be infiltrated by advertisements from the installers. There are no certain restrictions in promoting ads because the income that comes is difficult to refuse. All forms of creativity that exist will bring more visitors.
That’s the advantage of blogs for online business. From promotional tools, providing education to generating revenue from advertising, all of them are positive sides that it is a pity to miss because until now, reading is one of the activities that everyone often does.